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How to Create “Killer” Content (That Drives Revenue)
by contributor | Tweet thisSuccessful content marketing is much more about “perspiration” than it is “inspiration.” Most marketers can come up with an idea for a clever e-book, quirky video or trippy...
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Eloqua Book Review: Content Rules
by contributor | Tweet thisContent Rules could be dubbed “the encyclopedia of content marketing,” that is, if encyclopedias were (a.) still relevant, and (b.) written by disorientingly upbeat people....
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Interview: Joe Pulizzi On the State of Content Marketing
by Eloqua | Tweet thisThis week, the Content Marketing Institute released the second edition of the Content Marketing Playbook, an intensive guide to the tools and techniques content marketers are...
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10 Takeaways from Content Marketing World and How to Measure Your Effectiveness
by Amanda Batista | Tweet this“Do you know where you are? You’re in the jungle, baby!” The jungle that is, Content Marketing World, this week in Cleveland, OH. Hosted by Content Marketing Institute,...
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6 Forgotten Content Strategies to Implement Now
by Lauren Harper | Tweet thisOne of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion. However, when you drill down into...
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Joe Pulizzi Shares Principles of Epic Content Marketing
by Amanda Batista | Tweet thisContent Marketing isn’t just an important component of your modern marketing strategy. It’s a must-have mindset that dictates how we engage with our audiences. Joe...
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Engagement Strategies For Always On, Multichannel Marketing [New Guide]
by Eloqua | Tweet thisBy now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement processes across all channels,...
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Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers...
by Amanda Batista | Tweet thisThis week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Aimed at helping inspire your...
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Must Attend Marketing Events In 2014
by Amanda Batista | Tweet thisMarketing events are a trifecta benefit of being part of this exciting and evolving industry. It’s a privilege to get together at fun venues in beautiful cities to...
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